Every Pride Month, companies around the world, from commercial airlines to fashion labels, broadcast their support for the LGBTQ+ community, promoting rainbow-emblazoned capsule collections and sponsored parade floats, or, at the very least, rainbow-ifying their social media. Indeed, some brands are authentic supporters of queer causes, backing up their Pride rhetoric by ensuring safe workplaces for LGBTQ+ employees, or crafting thoughtful ad campaigns that reflect the diversity of their consumer base. Others tend to be less altruistic. Ever heard of the term rainbow-washing? Also known as pink-washing, the unsavory phrase is used to characterize brands that claim solidarity with queer causes in order to attract “pink money” from the high-spending LGBTQ+ demographic. But if there’s a savvy set of consumers who can suss out the fakers in the pack, it’s the LGTBQ+ community.
For those who self-identify as queer—and straight allies, too—Pride Month is more than celebratory parades and multicolored wear-once-a-year merch. It’s a commemoration of history’s queer trailblazers, particularly those who participated in the uprising at The Stonewall Inn, who continue to fight for the right to be themselves out in the open. One of the best ways to support the LGBTQ+ community during Pride Month (and year-round) is by supporting businesses owned by LGBTQ+ entrepreneurs. Here are 13 brands celebrated for their inclusive ethos and unique products, from durable duffel bags to genderless plane-appropriate apparel, all of which you’ll want to bring on your travels.
This gallery has been updated with new information since its original publish date.
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